Introducing ZEN CITY CENTER APARTMENTS, an urban oasis perfectly situated in the dynamic core of City Center. The brand embodies a modern vision of apartment living—one that emphasizes serenity, connection, and elevated everyday experiences. From initial concept to full execution, I developed a brand identity that channels sophistication, calm, and contemporary style. Inspired by the minimalist beauty of nature and urban luxury, the interior design features organic materials, clean lines, and a neutral, grounding palette to create a tranquil retreat amid the city’s energy. The visual identity seamlessly carries through an elegant logo, a user-friendly website, stylish leasing materials, and a curated set of promotional assets.