For CALIFORNIA YACHT CLUB, I revitalized the company’s visual identity, transforming the brand into a compelling and aspirational persona that resonates with its audience and elevates its market presence. Through a refined and cohesive design language, I translated the brand’s message into visually engaging narratives that command attention across platforms. The rebranding encompassed a complete logo redesign, an immersive and user-centric website overhaul, and the curation of a distinctive visual tone across social media, print collateral, and both interior and exterior environmental graphics. Every touchpoint was meticulously crafted to reflect a bold yet sophisticated brand ethos, positioning the company as a desirable and influential presence within its industry.